SA Rugby are delighted to announce that Absa has renewed their long-standing sponsorship of South Africa’s premier domestic competition, the Absa Currie Cup, for a further five years.
The announcement was made by Steve Booysen, Absa CEO, in Johannesburg on Tuesday when he also unveiled a new element to the competition that will be unique in South African rugby.
Absa are to sponsor Player and Coach of the Month awards throughout the tournament, culminating in seasonal titles. Players and coaches stand to win R10 000 each per month from July to October.
The fans, too, will have plenty to shout about, with 13 fantastic new CPI formula 125cc scooters, valued at over R10 000 each, up for grabs for those devoted home fans supporting their side on a weekly basis.
Marcel de Klerk, managing executive of the vehicle and asset finance division at Absa added: “We are delighted to be part of this years exciting Absa Currie Cup Competition. As the specialist vehicle financier within Absa, we will be driving more spectators to the stadiums.
“In addition, should any customer sign up for vehicle or asset finance with Absa, they will stand a chance to win 1 of 3 Seedoo Jetski’s or 1 of 3 Can Am Quadbikes, which are on offer during the 2008 season, in a joint venture with one of our alliance partners, Combined Motor Holdings (CMH) who distribute these products in SA.
“There is a great buzz in the country ahead of the 2008 Absa Currie Cup,” said Angie Burton, General Manager, Group Marketing at Absa.
“There is no doubt that South Africa’s World Cup success had plenty to do with this, but we are confident that the Absa Currie Cup will keep rugby firmly in people’s minds from June right through until October!”
Angie Burton added: “We are particularly excited about the Player and Coach of the Month Awards – a joint venture with SA Rugby – which we believe will justly reward the form players and coaches in the tournament. Whilst we are blessed with many talented players and coaches in our country, we are hopeful that this incentive, the cash and the honour of being recognised, will push everyone to achieve even more in 2008.
“Also, we’re hoping that the fans will once again get behind their sides this season – only this time there are more incentives for them in the shape of scooters, Can Am quad bikes and Seedoo jet skis.”
Speaking about Absa’s recent sponsorship renewal – the banking giant having signed on as Absa Currie Cup sponsors for an additional five years – Angie Burton concluded: “It was a simple one for us, really.
“From a business perspective, the Absa Currie Cup sponsorship creates an opportunity for the rugby public to interact with and experience the Absa brand through various leveraging and marketing activities. It also provides us with an opportunity to engage with a most passionate target market, comprising both existing and potential customers.”
Not only is the Absa Currie Cup steeped in tradition, having first come into being in 1892, but it still remains the competition to win – former Springbok prop Os du Randt having described Free State’s win in 2006 as better than World Cup (1995) and Tri-Nations (2004) success.Tweet