One of South Africa’s most iconic stadiums – Ellis Park – has sold its name rights for R45-million to Coca-Cola International and will be known in future as Coca-Cola Park.
According to a weekend article, the sale, which is the first time in history that the stadium will receive a name change, was agreed last week in a four-year deal that is likely to be confirmed this week.
The deal does not apply to the 2010 soccer World Cup, but will allow the soft drink company to use the stadium for other events in the interim.
The contract had apparently been under negotiation for the past two years and is the biggest yet for naming rights for a stadium in South Africa.
It reportedly is more than what the Blue Bulls, Cheetahs and Sharks received for the naming rights of their stadiums.
Walter must be delightedTweet