SA Rugby announced on Thursday it had extended its relationship with Canterbury of New Zealand for a further four years, encompassing the forthcoming Lions Series and the Rugby World Cup in 2011.
SAPA reports that the new deal sees Canterbury extending the arrangement until 2013 as well as assuming the responsibilities of the local franchisee, which recently went into liquidation. Canterbury will continue to provide SA Rugby with Springbok playing jerseys, training apparel, BaseLayer garments and off-field clothing.
“The problems of the South African license holder have very definitely had a silver lining as we’ve forged an excellent relationship and struck a further four-year deal with the international holding company,” said Andy Marinos, acting managing director of SA Rugby.
“The problems concentrated all our minds and we have come to a new arrangement that will benefit all parties. Everyone connected with South African rugby, from the players to the coaching and backroom staff, is delighted to be working with the brand.
“We’re proud to have Canterbury as our committed partner for an additional four years as they’re a company that embodies the strength and honour of the game of rugby. Their ability to deliver ground-breaking, technologically advanced apparel has played a key role in our success over recent years.”
Canterbury will be working closely with South Africa over the coming year to develop a cutting edge new playing strip for the 2011 World Cup.
Chris Stephenson, interim CEO of Canterbury International, said: “The game of rugby and associations with the world’s leading teams is at the core of Canterbury’s international marketing strategy and has played a vital role in our company’s rich history.
“We’re proud to be able to continue our association with the achievements of the Springboks and in extending our deal with the reigning IRB World Champions we are demonstrating a continued desire to work with the very best teams and players in the world.
“We would also like to extend our appreciation to Andy Marinos and the professionalism of his team at SA Rugby. We look forward to continuing this relationship over the next four years”.
The deal further extends Canterbury’s commitment to rugby in South Africa with the brand also being official kit partners to Super 14 side, The Sharks, as well as having an individual sponsorship partnership in place with 2007 IRB World Player of the Year, Bryan Habana.
The new Springbok jersey will be launched in May.Tweet