You’ve got to hand it to the marketing team behind new Sharks target Isma-eel Dollie. If anything, they’re very much into “Rugby 2.0″ technology.
I’m referring to a reasonably slick set of “player prospectus” clips that I found on YouTube, highlighting the player’s achievements to date and pointing out some noteworthy aspects of his play. You’ve got to admire the approach here, even if the content itself leaves you scratching your head a little.
Although the young flyhalf has undoubtedly done some beautiful things so far in his short career, I wonder if his creative team shouldn’t have rather gone with a “less is more” attitude here; after all, footage of a regulation catch and pass from a flyhalf is hardly worthy of praise – much less inclusion in a section entitled “the General”!
See the videos for yourself and tell me what you think. Has this kid got the goods, or will he be just another also-ran?Tweet