The Sharks will be going all out to show their support for the Cancer Association of South Africa (CANSA) in September.
A number of initiatives have been organised, culminating in the Sharks facing the Cheetahs in the Currie Cup wearing a limited edition pink strip.
“Hearing the words ‘you have cancer’ for any person is tough to have to come to terms with and work through. The Sharks have committed to do all we can to support those living with cancer as well as to bring about further awareness for the Cancer Association of South Africa. In the past we have supported CANSA through their Shavathon campaign and more recently the Coast 2 Coast 4 CANSA expedition. But to be able to involve not only our supporters but our staff and players in such a personal way is both rewarding and uplifting to all of us; we all feel a part of this cause,” commented Brian van Zyl, CEO of The Sharks.
“The Sharks will undergo a complete makeover for the game with limited edition jerseys and the motto “black and pink, it really matters”. All spectators attending the game, regardless of who they are supporting, are encouraged to wear pink. CANSA celebrates women’s health in September and October but funds raised at the match will go towards all forms of cancer research and patient support,” commented Michael Ablett, Marketing Manager of The Sharks. “In addition to this The Sharks will be playing in their “modified” jerseys when they play against the Blue Bulls in Pretoria on 4 September, sporting the trademark CANSA ribbon.”
The partnership with The Sharks and CANSA is not an isolated initiative; there are two other events which will cement the relationship further. The Sharks Ladies Breakfast, brought to you by Absa is coming up on 29 September at Sibaya Casino and Entertainment World which will provide a platform for CANSA to promote awareness about women’s cancers. October 9 sees the inaugural CANSA Relay For Life Rally which will take place at The Absa Stadium Durban.Tweet