Way back in the nineties, the Sharks were the pioneers in actually marketing a rugby team. The idea was great, innovative and for supporters it was “fricken awesome, dude!” Remember the “Hi, I’m Ollie..” although we hated the song, we SANG it for dear life, coz “we are, we are DYNAMITE! “
Needless to say, the other teams soon followed suit and unfortunately, the Sharks seemed to stagnate and were soon not so dominant in leading the marketing campaign anymore.
Last year however, there was this glimpse of light, a sort of revival, with the introduction of our ‘latest signing’, Sharkie – which lead to somewhat …uhmmm…let’s say “controversial” discussions all over social media forums. Some loved it. Other’s did not… Still he won an award, so, the marketing team was not way off on that idea!
A little while back on twitter (yeah, @Ice457 is actually getting into that now), we have been bombarded with this thing called SHARKSFRENZY™. (@sharksfrenzy)
“What IS it??” was my initial thought. I did not have a clue, but hell, I followed them immediately… Anything remotely to do with my team is a MUST! I found out that it was some sort of a rewards program for Sharks fans. I let it go for a bit, and then played around a bit.
Guys, what I discovered, is a really awesome initiative for fans who always want more and more from the team they support. You know that “hell, I pay money to go and watch them, they better win” scenario?
And let me tell you, with SHARKSFRENZY™, you are WINNING! All the way, baby! As they say – The Sharks are moving off the field and into your pocket.
“The Sharks, in collaboration with LoyalT, have launched the long awaited and much hyped SHARKSFRENZY™. The Sharks have launched a programme that directly benefits their loyal supporters on a daily basis, offering exclusive specials, discounts and rewards at pre-selected reward partner outlets nationwide as well as at all The Sharks home games.
The days of holding numerous loyalty cards in your wallet are over and in keeping with being on the front lines of technology, The Sharks have created a mobile application that is the first of its kind worldwide and bridges the gap between sport and spend in ways only imagined before.”
Sport and spend in one sentence! I just LOVE that!
So – you still don’t know what it is? Let me try and explain in my bestest blonde!
Okay, so we are all smart phone fundi’s, right? SHARKSFRENZY™ is an application which you can download onto your mobile. All you need to do is go to www.sharksfrenzy.co.za – there are download links for Androids, Blackberry and Apple (if you have a BB like yours truly – simply go to Application world and download it from there! Or go to your phone’s app store!) If you have an unsupported device, simply use the app through m.sharksfrenzy.co.za! Easy, hey?
You need to activate your membership to be able to unlock your exclusive specials, instant rewards and random rewards. (Thank you kindly to the Team at Sharksfrenzy who activated my membership – being blonde and female has its advantages!)
This you can do in-app, or via EFT- and for a mere R100 a YEAR, I guarantee you that you will receive benefits WAY more than that! And best is – you are guaranteed a reward. You don’t have to accumulate points before you are rewarded!
As this application is wrapped in geo-location (this simply means it knows where you are physically) it shows you which rewards partners are in the near proximity! Clever, Trevor!
The establishments include, restaurants, accommodation, travel packages, electronics, vehicle hire just to name a few!
Then there is the Game Day draws – basically the more active you are on SHARKSFRENZY™ – the more entries you get into the draw. However – you need to be at the game to win! Now read carefully – The next draw is happening on 10 March 2012 – Sharks vs. Lions – and you can stand the chance to win the main prize which is a 3 nights Indigo Bay Island Resort and Spa breakaway, for a family of four, In a Villa, fully Inclusive basis….Valued at R47 000!!!
SHARKSFRENZY™ is a NATIONAL rewards programme, making it great for even the thousands of fans residing out of the KZN perimeters! (Although the focus at present seems to be the bigger Durban area).What is even nicer is the fact, that YOU can suggest a rewards partner – simply e-mail your favourite establishments contacts details to firstname.lastname@example.org and the team will get in touch with them and do the rest! What they expect from partners, is innovative, fun stuff rewards.
Guys – I am not gonna give you all the knitty gritty, awesomeness and benefits (otherwise this will be a 5 page article!)– that information you can get on www.sharksfrenzy.co.za, but this is an app worth having! Simple as that! Take my word for it!
More exciting news is that the team is constantly working at bettering the experience – you can expect two updates with new features in the next few weeks!
I have to give the team from LoyalT/ SHARKSFRENZY™ (Justin Raleigh in particular) a thumbs-up – thanks for the “technical support” to a not-so-technical me!
Now, there are only a few things left to do to become part of this Exclusive fans rewards program:
Follow SHARKSFRENZY™ on twitter @sharksfrenzy
Go download the app (www.sharksfrenzy.co.za) or you app-store
Activate the app
Get down and busy
PS. Oh, ja, make it snappy!Tweet