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Written by Clayton Saville (Clayton(PJLD))

Posted in :In the news on 30 Jun 2008 at 09:46

One of South Africa’s most iconic stadiums – Ellis Park – has sold its name rights for R45-million to Coca-Cola International and will be known in future as Coca-Cola Park.

According to a weekend article, the sale, which is the first time in history that the stadium will receive a name change, was agreed last week in a four-year deal that is likely to be confirmed this week.

The deal does not apply to the 2010 soccer World Cup, but will allow the soft drink company to use the stadium for other events in the interim.

The contract had apparently been under negotiation for the past two years and is the biggest yet for naming rights for a stadium in South Africa.

It reportedly is more than what the Blue Bulls, Cheetahs and Sharks received for the naming rights of their stadiums.


Walter must be delighted


  • going to make them tough to beat in the transfer market…

  • Comment 1, posted at 30.06.08 09:55:26 by robdylan Reply
    Competition Winner Administrator
  • Brrrrr Park would have been more suiteable :mrgreen:

  • Comment 2, posted at 30.06.08 10:06:42 by Charlie Reply

  • Oh my word!


    That just sounds ridiculous!!! πŸ˜†

  • Comment 3, posted at 30.06.08 10:10:10 by wpw Reply
  • ha ha ha. first they sell some of the stadium to orlando pirates to get them to 2008, just as incompetent and poor. then they realise to fund their average coach and headless team they need to sell the stadium name to keep them going another four years. it is time for the lions to rebrand relocate and re launch. they cannot expect to draw people back by changing the name of the stadium.

  • Comment 4, posted at 30.06.08 10:24:30 by try time Reply

  • look at the sharks, just as poor a team when it comes to silverware, but they keep the fans by great marketing, a good “safe” atmosphere at the stadium and reasonable communication with the fans. the sharks keep their fans interested. but it all starts with a great matchday experience. this is why the sharks don’t want to move stadiums, the current set up is ideal.

  • Comment 5, posted at 30.06.08 10:36:37 by try time Reply

  • I think some part of the deal is to upgrade the surrounding area including parking etc.

  • Comment 6, posted at 30.06.08 10:43:48 by ra-cheltjie de' be-er Reply

  • Ag we will probably still call it Ellis Park. After all…who calls Kings park, Absa stadium? πŸ™„

  • Comment 7, posted at 30.06.08 13:54:09 by Villie Reply
    Competition Winner
  • @Villie (Comment 7) : the okes from ABSA πŸ˜‰

  • Comment 8, posted at 30.06.08 14:09:37 by robdylan Reply
    Competition Winner Administrator
  • @robdylan (Comment 8) : Ja and the Press…but only because they are forced to!

  • Comment 9, posted at 30.06.08 14:19:57 by Villie Reply
    Competition Winner
  • I heard the rumours but haven’t seen any confirmation so I will pretend that it’s not true for now…LOL!

  • Comment 10, posted at 30.06.08 14:32:43 by walter van Reply

    walter van Lions World
  • There’s nothing on any of our official websites…but that doesn’t mean it’s not true.

  • Comment 11, posted at 30.06.08 14:36:27 by walter van Reply

    walter van Lions World
  • It was all over the radio this morning,also i can send you the iol link if you like πŸ˜‰

  • Comment 12, posted at 30.06.08 14:41:39 by PJLD Reply
  • We can use the money, but just like I never refer to the team as the Xerox Lions or the Auto and General Lions I will still be going to Ellis Park and not Coca Cola Park…LOL!

  • Comment 13, posted at 30.06.08 14:43:43 by walter van Reply

    walter van Lions World
  • Actually Walter, I think they were the “Auto and General Super 14 Lions.”

    Gawd that’s a mouthful!

  • Comment 14, posted at 30.06.08 14:45:20 by hellbent Reply

  • Auto & General for S14
    Xerox for CC

  • Comment 15, posted at 30.06.08 14:48:05 by PJLD Reply
  • Cane & Coke Park

  • Comment 16, posted at 30.06.08 14:52:29 by ra-cheltjie de' be-er Reply

  • @PJLD (Comment 15) :

    That’s how I have it as well..

  • Comment 17, posted at 30.06.08 14:52:46 by walter van Reply

    walter van Lions World
  • They do this sh*t here in the US all the f*cking time and it aggravates me to no end. What is worse that the trend is like a hair aware from spreading to our college stadiums as well.

  • Comment 18, posted at 30.06.08 14:55:24 by Milissa Reply

  • @ra-cheltjie de’ be-er (Comment 16) :

    hehehe- braNNas & Coke park

    ChemicalJoe must be delighted with the name change!

  • Comment 19, posted at 30.06.08 14:55:48 by Oranje Orakel Reply

  • @Oranje Orakel (Comment 19) :

    Nee, dis net Coke Park. As hulle dit Brannas en Coke park wil noem soek ons nog R45miljoen!

  • Comment 20, posted at 30.06.08 15:00:03 by walter van Reply

    walter van Lions World
  • @walter van (Comment 20) :


  • Comment 21, posted at 30.06.08 15:11:28 by Oranje Orakel Reply

  • Johannesburg – Lions coach Eugene Eloff is at the end of his tether and heads will undoubtedly roll for Friday night’s Currie Cup match against the Falcons at Ellis Park.

    That much was clear from his post-match talks and especially from his column on the Xerox Lions’ website on Monday.

    “I’m at the stage of having a no tolerance attitude,” he writes in his column and adds: “We have to change the sails of this ship and we have to change the course of our destiny this Friday against the Falcons.”

    New faces in place of the habitual offenders who undo good work by their teammates are a foregone conclusion. The question is just how far Eloff is prepared to go in changing his personnel.

    It is also clear that he has identified the players he is no longer prepared to carry.

    “Clearly it is the same players that aren’t putting up their hands and making basic mistakes that are costing us games,” is his view.

    Eloff is still upbeat about his team’s chances of reaching the play-offs. And with 12 matches to go, this is how it should be.

    The Lions, as in the Super 14, put up another commendable performance without grasping their opportunities. They were clearly on top in the second half without scoring.

    “I still believe in the core of our team and I do still believe we are going to be in the play-offs in this years’ Currie Cup and I still believe that we can win the Currie Cup. If I didn’t, I shouldn’t be coaching this side,” Eloff says.

    “We could have won this one easily because I felt we had Free State in the scrums and the lineouts. We lost two critical lineouts in the 72nd and 75th minutes and a very interesting call from the referee gave us advantage before ending the game.”

  • Comment 22, posted at 30.06.08 15:13:49 by wpw Reply
  • I mailed the CEO to see if there is any truth in the story, will get back to you.

  • Comment 23, posted at 30.06.08 15:22:21 by walter van Reply

    walter van Lions World
  • @wpw (Comment 22) : could you not have thought of a more intelligent place to paste that story? πŸ˜‰

  • Comment 24, posted at 30.06.08 15:25:41 by robdylan Reply
    Competition Winner Administrator
  • 😯 😯 😯

  • Comment 25, posted at 30.06.08 15:33:59 by wpw Reply
  • it’s quite a werid feeling to actually be an hour ahead of you guys…

    Wes, I meant you could have posted it as an article…? πŸ˜‰

  • Comment 26, posted at 30.06.08 15:35:10 by robdylan Reply
    Competition Winner Administrator
  • I know Rob…. but then there would be too many Lions threads. 😈

  • Comment 27, posted at 30.06.08 15:56:14 by wpw Reply
  • @walter van (Comment 20) : no it is coke park due to all the drug dealers in the area.

  • Comment 28, posted at 30.06.08 15:56:15 by try time Reply


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