KSA Shark ©

Stade de France and Sail to run Greenpoint Stadium

Written by Andre Bosch (KSA Shark ©)

Posted in :In the news on 26 Aug 2008 at 06:37

A consortium of the Sail Group and Stade de France was on Monday named the preferred bidder to operate the multi-function Green Point stadium after the 2010 Fifa World Cup, the City of Cape Town announced.

Stade de France is a 80 000 seater stadium, one of the most successful and lucrative facilities of this kind in the world. Sail is the largest sport management company in South Africa.

News 24 reports that the City will now negotiate a contract with the consortium by the end of October 2008. Once a contract is signed the operator will be come involved before 2010 to ensure detailed design, planning and a seamless handover from Fifa at the end of the 2010 tournament.

“Finding an experienced operator was the most crucial element of this joint bidding process and we believe Sail and Stade de France are an impressive team with an exciting vision for the stadium,” says Mike Marsden, Executive Director for Service Delivery Integration.

“They offer extensive experience and a successful track record in sport marketing, stadium operations and events programmes. This combination of international and local expertise is exactly what we were hoping for. We are confident of concluding a comprehensive agreement with them, “said Marsden.

A bid was received from Investec Bank for both the naming and operator rights for the stadium but the bid did not meet the tender requirements. The City is of the view that it would be more beneficial to offer the naming rights of the stadium once the operator is in place with a defined events programme.


  • In hindsight if WP had bothered bidding for this they may actually have been able to generate quite a bit of income for themselves.

  • Comment 1, posted at 26.08.08 06:41:58 by KSA Shark © Reply
    KSA Shark ©
  • And please guys I hope we are intelligent enough not to confuse Stade Français with Stade de France. 😆 😆

    Stade Français is a Rugby Club that plays their home games at Stade Jean-Bouin.

    Stade De France is a company that runs Stade de France the stadium in Paris.

  • Comment 2, posted at 26.08.08 06:49:41 by KSA Shark © Reply
    KSA Shark ©
  • lol KSA – thanks for the clarity, at least someone doesn’t think the new staduim is going to be a waste of money.

    I am glad WP didn’t get involved, it means there is more hope for Newlands to survive and not become another ugly housing complex and filling a 80 000 seat staduim for a Super 14 or Currie Cup match is impossible – 50 000 is enough.

  • Comment 3, posted at 26.08.08 08:36:18 by Sauce Reply
    Worcestershire Sauce
  • @Sauce (Comment 3) :

    I think WP’s business arm (as a management group) would have been able to “manage” the stadium quite well though and if they managed the conflict of interest well enough could have earned quite a bit of money for WP.

    The only issue would be whether WP would make more money from playing a test at Newlands or at Green Point. Newlands would be my guess.

    The issue NOW will be whether SARU will be negotiating with Sail or WP for CT tests.

  • Comment 4, posted at 26.08.08 08:45:11 by KSA Shark © Reply

    KSA Shark ©
  • @KSA Shark © (Comment 2) : Actually St Denis, not Paris 🙂

  • Comment 5, posted at 26.08.08 08:47:35 by robdylan Reply
    Competition Winner Administrator
  • KSA – i suspect they will be dealing with SAIL and skip province, as to WP buisness arm – did you not follow the fact that they managed to run the most profitable union into the ground?

  • Comment 6, posted at 26.08.08 08:58:33 by Sauce Reply
    Worcestershire Sauce
  • From this article: http://www.sharksworld.co.za/2008/08/06/clubs-not-keen-on-green-point-stadium-move/

    The South African Rugby Union moved, at the same time, to protect the interests of its provincial unions against a possible city council bid.

    “The Sharks proposed that no Test should be played anywhere but on the home ground of an affiliated union unless permission is granted,” Roodman said.

    Andy Colquhoun, SA Rugby’s communications chief, confirmed that Saru’s president’s council had ratified the motion.

    I think SARU are very clever here in protecting their own interests and UNfortunately causing the new stadia to be white elephants after the FIFA WC.

  • Comment 7, posted at 26.08.08 08:59:19 by KSA Shark © Reply

    KSA Shark ©
  • @Sauce (Comment 6) : did you not follow the fact that they managed to run the most profitable union into the ground?

    Then maybe the Sharks coulda bid for it 😉

  • Comment 8, posted at 26.08.08 09:03:55 by KSA Shark © Reply

    KSA Shark ©
  • @robdylan (Comment 5) : 😳 😳

    I thought it (St Denis) was a suburb of Paris. 😆

  • Comment 9, posted at 26.08.08 09:08:07 by KSA Shark © Reply

    KSA Shark ©
  • @KSA Shark © (Comment 9) : um – kinda 😉

  • Comment 10, posted at 26.08.08 09:39:55 by robdylan Reply
    Competition Winner Administrator
  • ok, actually you’re right… it is only 10k from the centre of Paris 😉

  • Comment 11, posted at 26.08.08 09:40:46 by robdylan Reply
    Competition Winner Administrator
  • @Sauce (Comment 6) :

    Just a few things:
    1. The stadium does not seat 80,000. It says 69,000 in World cup mode which reduces to 55,000 after the World Cup by removing the temporary seats of the third tier. In its place SAIL and Stade de France will construct additional suites/office/convention/conference space.

    2. Personally, I think WP are shooting themselves in the foot. They can of course still become tenants but would now be under control of the SAIL and Stade de France consortium. After one good season with the Stormers the significant and i mean significant financial issues seem to have disappeared…..as if.

    3. I love the history and the symbolism of Newlands but Green Point stadium has better sightlines(its in fact built for rugby) and in all areas would surpass the atmosphere of Newlands due to its design. Fans would be as close to the action as possible. Those with suites would also be much closer to the action.

    4. It comes with 1,500 formal parking bays within the stadium, about 4,000 parking spots around the common and a transport setup able to cope with the FIFA World Cup. In addition the waterfront parking could be used.

    5. Newlands has a great past but Green Point offers an amazing future of a well supported, financially stable rugby union. Its definitely not an easy decision but I would prefer my home team to be financially stable and in a stadium built for rugby.

    I don’t think many even begin to realize how world class Green Point is. The unfortunate part of the new stadium in Durban is the athletics track and the distance spectators would be from the action. At the moment it seems as if the city is forcing the Sharks to move into a stadium not run by the Sharks. Apparently soccer teams who attract crowds of about 5,000 a week want to be the main tenants.!!

    6. The Stade de France team have managed the venue during the rugby and football world cup along with major championships e.g. IAAF World Champs. They certainly have the experience and know how. They will not only manage the stadium but operate and maintain the urban park surrounding it.

  • Comment 12, posted at 26.08.08 16:40:53 by capetownguy Reply

  • It seats not “says” 69,000.

  • Comment 13, posted at 26.08.08 16:42:44 by capetownguy Reply

  • @capetownguy (Comment 12) : Yeah right, what about Rassie’s place on top? 😉

  • Comment 14, posted at 26.08.08 16:49:42 by Silver Fox Reply

    Silver Fox
  • @capetownguy (Comment 12) : you seem to know an awful lot about it 😉

  • Comment 15, posted at 26.08.08 16:55:01 by robdylan Reply
    Competition Winner Administrator
  • mmmh me thinks cpt guy is on the board….

    You can build a new staduim, but it doesn’t have the seats i have sat in since i was four – they very same ones i still sit into today.

    But thanks for the corrections, however if the capacity is justa mere 15 000 more than Newlands – why the hell did we build a new one ?

  • Comment 16, posted at 26.08.08 16:58:25 by Sauce Reply
    Worcestershire Sauce
  • @Sauce (Comment 16) : I know the answer! 😉

  • Comment 17, posted at 26.08.08 17:02:11 by robdylan Reply
    Competition Winner Administrator
  • Morne du Plessis speaking for SAIL earlier said that WP rugby should not move from Newlands – in the foreseable future. However with him heavily involved with SAIL Im sure pressure will be put on the WPRU to make the move in time.

  • Comment 18, posted at 26.08.08 17:09:14 by Salmonoid Reply
    Friend of Sharksworld
    Salmonoid the Subtle
  • The existence of the operator ensures a reasonably successful venue with or without WP. If I am correct they will pay over R200 million to become operator. The operators have the incentive therefore to ensure a decent events program and well maintained urban park.

    The new stadium was built for a number of reasons. Cape Town wanted a semi-final and FIFA wanted a semi-final for Cape Town. Newlands fails in a number of areas whether its security, traffic management or the inability to expand to meet the 65,000 seat SF requirement.

    Rassie can still have a place in the roof.(although slightly impossible)
    Green Point stadium’s roof has two layers. An upper glass membrane and a lower fabric membrane with space in between.

    I really have no problem with people who want Newlands to remain the home of WP rugby but selling Newlands means they become the wealthiest club in the country with a stadium and location to match any stadium in the world.

    Watch the video of Green Point stadium:

  • Comment 19, posted at 26.08.08 21:30:52 by capetownguy Reply

  • Why do I feel like someone’s trying to sell me something?

  • Comment 20, posted at 26.08.08 21:43:29 by robdylan Reply
    Competition Winner Administrator
  • @capetownguy (Comment 19) :

    really have no problem with people who want Newlands to remain the home of WP rugby but selling Newlands means they become the wealthiest club in the country with a stadium and location to match any stadium in the world.

    And also become a club that has to jump through hoops to use another stadium and have issues further down the line to ensure they have first choice for their matches and let’s not even mention that they will be a union without a home. A home they currently have and that is FULL of heritage.

  • Comment 21, posted at 26.08.08 21:55:20 by KSA Shark © Reply

    KSA Shark ©
  • @robdylan (Comment 20) : Word for word what you said to me in my second or third post. What are you, clairvoyant? 😯 😯 😆

  • Comment 22, posted at 26.08.08 21:58:24 by Silver Fox Reply

    Silver Fox
  • @capetownguy (Comment 19) : I feel duly chastised, the Rassie part was a lame joke. 😀

  • Comment 23, posted at 26.08.08 22:00:26 by Silver Fox Reply

    Silver Fox
  • @capetownguy (Comment 12) : The whole Kings Park/Durban Stadium issue sickens me. Everytime I watch a Sharks game and the cameras point south I want to vomit.

  • Comment 24, posted at 26.08.08 22:04:38 by klempie Reply

  • @KSA Shark © (Comment 21) :

    They would def have less control but there aren’t exactly any other teams WP rugby would compete with at the new stadium in terms of its use. Its not like the new operator is going to form a rugby or football team and draw 30,000 support every week. WP Rugby and the ticket sales would prob make them the first choice tenant.

    I also accept the heritage the stadium has. Don’t get me wrong but heritage does not pay the bills.

    Was Newlands not dropped from the list of venues for the British Lions tour for not meeting requirements?

  • Comment 25, posted at 26.08.08 23:29:29 by capetownguy Reply

  • very interesting. SAIL, the new operator owns 25% of WP Rugby, so I dont think there would be too many “hoops”.

  • Comment 26, posted at 29.11.08 15:54:43 by capetownguy Reply

  • @capetownguy (Comment 25) :
    Unduly passionate, but nonetheless you make some valid points – Newlands is a great stadium, but that doesn’t mean that it cant be changed.

    My issue would be that I dont think that WP/ Stormers can fill it.

    Oh, and it would now take me longer than 5 minutes to drive there. :mrgreen:

  • Comment 27, posted at 29.11.08 20:20:13 by Big Fish Reply
    Big Fish

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