Ice

“Sharkie” shows dem!


Written by Iza Loubser (Ice)

Posted in :Currie Cup, In the news, Original Content, Sharks, Super Rugby, Vodacom Cup on 1 Dec 2011 at 08:44

The Sharks adorable mascot “Sharkie” is still wet behind the ears, but that did not stop him from receiving his first “trophy”!

Sharkie was introduced to the world this year in a somewhat unorthodoxed manner, when he was reavealed as the Sharks latest “signing”. Some thought it brilliant, other were not that impressed!

Sharkie, being portrayed as a 3D super hero of the 21st century in a 30 second advertisement, has stolen the hearts of many a Sharksfan kid and adult, was awarded the “Mention D’Honneur” award at the 19th annual Federation Internationale Cinema Television Sportifs (FICTS) awards. An organisation recognised by the International Olympic Committee to promote “culture through sports”.

In a very competitive marketing world, we would like to congratulate Sharkie and Mike Ablett, Sharks Marketing Manager, on this awsome achievement!

May it be the first of many that Sharkie will enjoy with our beloved team!


47 Comments

  • I still prefer the old Sharkie running all over the sidelines like a mad thing 🙂

  • Comment 1, posted at 01.12.11 09:09:25 by StevieS Reply
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  • Congrats to Sharks management and the creative company behind the scenes. Well done 😎

  • Comment 2, posted at 01.12.11 09:10:30 by JarsonX Reply
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  • Although the new Sharkie looks a bit funny, I do love the advert :mrgreen:

  • Comment 3, posted at 01.12.11 09:16:36 by JarsonX Reply
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  • Worst. Sharkie. Ever.

    How that design got past quality control is beyond me.

    Looks more Puffer Fish than Shark.

  • Comment 4, posted at 01.12.11 09:20:29 by John Galt Reply

    John Galt
     
  • @JarsonX (Comment 3) : Personal preferences aside..he must be doing something right for getting this! 😉

  • Comment 5, posted at 01.12.11 09:21:11 by Ice Reply
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  • @John Galt (Comment 4) : And I think you should change your surname to “GALL” – I have never heard anything but bitter comments from you…do you EVER smile?

  • Comment 6, posted at 01.12.11 09:29:42 by Ice Reply
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  • @Ice (Comment 6) : Very witty

  • Comment 7, posted at 01.12.11 09:47:12 by perran_dw Reply

    perran_dw
     
  • @John Galt hahahaha i have to agree with you.The new mascot looks drunk.The face says it all.

  • Comment 8, posted at 01.12.11 09:47:13 by Muzi Reply

    Muzi
     
  • @John Galt (Comment 4) : saying something like that after the design just won an award could potentially make you look a little silly? 🙂

  • Comment 9, posted at 01.12.11 09:49:59 by robdylan Reply
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  • I think the new Sharkie has a much better design but he needs to do sum preseason work and slim down! A much slimmer Sharkie with that design would be perfect!

  • Comment 10, posted at 01.12.11 09:55:28 by SheldonK Reply

    SheldonK
     
  • @John Galt (Comment 4) : looks bad agreed.

  • Comment 11, posted at 01.12.11 09:55:40 by Talent Reply
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    Talent
     
  • Yay 😎

    Now we need to dig out this 200-plus-comments thread of heated debate about the new Sharkie and see who should be blushin 😉

  • Comment 12, posted at 01.12.11 10:05:07 by rekinek Reply
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  • From the time I heard that Ronnie Uys was the inspiration for the new Sharkie’s shape, I had an idea that it was going to be a big let down, no matter how good the advert was.

    Old Sharkie was a symbol of fitness and outdoor fun. New Sharkie is all about taking an extra slow stroll down to Micky D’s to pick up a supersized meal or 2, to break up a marathon session of console games.

    The new Sharkie is a bigger let down than Marius Joubert.

    But if the kids like it (he can’t even shoot them with his watergun anymore) and it’s a better marketing tool, it’s a job well done.

  • Comment 13, posted at 01.12.11 10:18:11 by beet Reply
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  • Yussie, hier’s ‘n klomp suurknolle op die webwerf vandag. 🙄
    Is the lack of rugby getting to you guys? :mrgreen:

    The new Sharkie rocks! His target demographic is obviously the younger generation. I have yet to meet a kid who doesn’t love the new Sharkie and the advert. This includes kids whose parents support other teams. I suspect he’ll bring in a number of new fans in the long run simply because those kids liked the mascot from a young age.

  • Comment 14, posted at 01.12.11 10:44:32 by vanmartin Reply
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  • @rekinek (Comment 12) : Are you a “MRS” yet??

  • Comment 15, posted at 01.12.11 10:51:22 by Ice Reply
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  • @robdylan (Comment 9) :
    The design didnt win th award.
    The 30 second clip, which is actually very good, did.

    Hell even I was excited about it when I first saw the clip.

    Then I went to a live game and had the misfortune of seeing the new Sharkie live. And I’m sorry, the Sharkie from the clip does not match up with Sharkie in reality.
    You’re kidding yourself if you think it does.

    Bring back the old one. He was well liked by the kids and the adults. Used to have my folks and I in stitches.

    @Ice (Comment 6) :

    Lol. Ice, you can try your hardest to remain in Lala Land forever but unfortunately the reality is that the new Sharkie looks ridiculous. And its not just me that is saying this.

    There have been numerous complaints. So many in fact that it made the papers and the complaints forced Brian Van Zyl to come out and state that they would have to re look at the design.

  • Comment 16, posted at 01.12.11 11:16:42 by John Galt Reply

    John Galt
     
  • @John Galt (Comment 16) : agreed u are not the only one, my comment was actually directed at your general trend of commenting…I cannot recall ever reading a positive comment coming from you. That’s all. Being in Lala land forever, I simply don’t get pessimism. It seems a lonely place to be.

  • Comment 17, posted at 01.12.11 11:27:09 by Ice Reply
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  • @John Galt (Comment 16) : Oh wait!!!! Did I detect a glimps of non-bitter in your comment to Rob?!?!? Could it be?!?! 😆

  • Comment 18, posted at 01.12.11 11:30:03 by Ice Reply
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  • @Ice (Comment 18) :
    Haha, perhaps. Just perhaps.

    Its not pessimism, its realism.
    My realism is needed as a counterbalance for people who live in Lala Land. 😉

  • Comment 19, posted at 01.12.11 11:41:22 by John Galt Reply

    John Galt
     
  • @John Galt (Comment 19) : I DO get out of Lala land once in a while – stick around and u will see. When it comes to “serious” stuff yes…otherwise lala land is quite a nice place – I extend an invite for u to visit once in a while! 😉

  • Comment 20, posted at 01.12.11 11:51:48 by Ice Reply
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  • Way to go “Sharkie”! Here’s looking forward to a lot of chatting about you in the future! 😉

  • Comment 21, posted at 01.12.11 12:06:15 by Anneleen Reply

     
  • @vanmartin (Comment 14) : Amen bru….

  • Comment 22, posted at 01.12.11 12:22:23 by Franshark Reply
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  • @rekinek (Comment 12) : 😆 howzit reki…

  • Comment 23, posted at 01.12.11 12:23:06 by Franshark Reply
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  • @John Galt (Comment 16) : its not bad because you say so, I know of a lot of people and kid loving it, we all can have and state our opinions, I do miss the energy that the previous sharkie had but that is to do with the guy inside…

  • Comment 24, posted at 01.12.11 12:29:29 by Franshark Reply
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  • Bring back the legendary feats of Manie Blom

  • Comment 25, posted at 01.12.11 13:01:28 by durbsguy Reply

    durbsguy
     
  • @Ice (Comment 15) : not yet. still 2 weeks of stressing 😆

  • Comment 26, posted at 01.12.11 14:03:14 by rekinek Reply
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  • @vanmartin (Comment 14) : I completely agree with you.

    but you know the oldies here :mrgreen:

  • Comment 27, posted at 01.12.11 14:04:32 by rekinek Reply
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  • @John Galt (Comment 16) : are you serious ? like serious serious?

    it just goes to show how serious people are about Sharkie. 😎

  • Comment 28, posted at 01.12.11 14:07:00 by rekinek Reply
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  • @Franshark (Comment 23) : 😎 how are you keeping?

  • Comment 29, posted at 01.12.11 14:08:06 by rekinek Reply
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  • @rekinek (Comment 26) : U will have a ball, knowing you!

  • Comment 30, posted at 01.12.11 14:12:36 by Ice Reply
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  • @Ice (Comment 30) : me hopes 😀 right now it is difficult to look past all the nitty gritty of preparations 🙄

  • Comment 31, posted at 01.12.11 14:25:21 by rekinek Reply
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  • @Ice (Comment 30) : ps. the theme is black and white – of course 😆

  • Comment 32, posted at 01.12.11 14:26:08 by rekinek Reply
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  • @rekinek (Comment 29) : I’m well, how’s the new job and all? Almost end of the year 🙂

  • Comment 33, posted at 01.12.11 14:28:59 by Franshark Reply
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  • @rekinek (Comment 27) : U know old people do not take easy to a change..its understandable then I guess! 😈

  • Comment 34, posted at 01.12.11 14:29:40 by Ice Reply
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  • @rekinek (Comment 26) : what’s this, something I missed? Comment 15?

  • Comment 35, posted at 01.12.11 14:32:50 by Franshark Reply
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  • @Franshark (Comment 33) : I guess being a newbie comes with a lot of excitement and lots of figuring out what is what (and who is who 😉 , but good work and nice people so quite 😎

  • Comment 36, posted at 01.12.11 14:35:15 by rekinek Reply
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  • @Ice (Comment 34) : unless you are a woman 😉 the change is the name of the game , different hair, different nails, new bag, new hat :mrgreen:

  • Comment 37, posted at 01.12.11 14:37:33 by rekinek Reply
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  • @Franshark (Comment 35) : the DO day 😉

  • Comment 38, posted at 01.12.11 14:39:37 by rekinek Reply
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  • needa run now 🙁
    nice chatting must pop in more often. cheers guys 😛

  • Comment 39, posted at 01.12.11 14:41:37 by rekinek Reply
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  • @rekinek (Comment 38) : aaaaaaahaaaa 🙂 so why the stress its all exiting 😉 (as if I did not stress)

  • Comment 40, posted at 01.12.11 14:45:47 by Franshark Reply
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  • @rekinek (Comment 39) : Make a “draai” before the big day – and we want photo’s!!

    PS. Why was SW (read ICE) not invited to cover the wedding?? 😆

  • Comment 41, posted at 01.12.11 14:59:31 by Ice Reply
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  • @Franshark (Comment 24) : I don’t the guy inside can be held accountable for the lack of energy bit tho. This new Sharkie outfit must weigh quite a few times more than the old outfit + there is limited flexibility.

  • Comment 42, posted at 01.12.11 15:06:44 by beet Reply
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  • The sharks have probably become th?s b?ggest market?ng based un?on ?n the southern hem?sphere..how has a team only ever won 6 troph?es and st?ll manta?ned a mass?ve support base around the world..

    Thats why players move down to durbs and thats why people of all ages love the sharks..the?r culture and the?r market?ng strategy around ?t..

  • Comment 43, posted at 01.12.11 17:31:49 by shaniboi Reply

    shaniboi
     
  • It’s a small thing, but I miss how the old Sharkie would sit on his little chair in front of the flashers and be blown over when they strut their stuff.

    And how he would join them as a flasher.

    His water gun (which was ruthlessly pryed away from him by a 8 year old boy when he attended a Harlequines game this season- the last time I saw him 🙁 )

  • Comment 44, posted at 02.12.11 05:31:39 by LordHope Reply

     
  • @Muzi (Comment 8) : That’s rich coming from someone whose team has a Bull as their mascot…

  • Comment 45, posted at 02.12.11 09:25:48 by lostfish Reply
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  • It is obvious where they got the new Sharky. They hired Lenny from Sharks Tale.

  • Comment 46, posted at 02.12.11 09:27:32 by lostfish Reply
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  • I think the new Sharkie is cool, but the advert isn’t great. I enjoy the start, where you see the wave of bucket seats and his fin going through the turf. After that it’s a let down; the flow seems staggered and the fact that he’s playing against himself is daft. Also, why didn’t they use the Sharks logo for the flag at the beginning?

  • Comment 47, posted at 02.12.11 12:28:16 by klempie Reply

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