Sharks go Beyond Limits Known with new kit deal

Written by Rob Otto (robdylan)

Posted in :In the news, Original Content, Sharks on 6 Nov 2013 at 10:09
Tagged with : , , ,

The Sharks have announced a new kit sponsorship deal with up and coming sportswear brand BLK.

The deal, which start in January, is further described in the below media release from the Sharks:

November 6, 2013: The Sharks and BLK are pleased to announce a new apparel partnership which commencing in January 2014 and runs until December 2018.

This announcement comes as BLK continue to build partnerships with elite sporting teams around the globe, CEO Tyron Brant saying the opportunity to join forces with one of the world’s most famous and recognised rugby brands provided a perfect platform for BLK to showcase their technically advanced apparel.

“The Sharks have long been celebrated as a key global rugby brand which is reflected in their relentless pursuit of success both on and off the field,” Brant said.

“As the BLK brand evolves it is important we are aligned with brands that share our values and our drive for success.”

The Sharks CEO John Smit said The Sharks were looking forward to developing a relationship with a brand that has a distinct heritage and understanding of rugby, but more importantly has shown consistent advancements in apparel and a proven record of designing popular supporter ranges across various codes.

“BLK epitomise technical advancement, each elite range they develop represents years of research in garment innovation and this drive for continual improvement matches our values,” Smit said.

The Sharks Marketing Manager, Michael Ablett added: “The Sharks are committed to becoming the premier rugby franchise in the world, both on and off the field. This partnership is a fundamental step to attaining that mission.

“BLK’s dedication to apparel excellence is aligned perfectly with our objectives and this partnership with a global apparel supplier will ensure that The Sharks jersey is made available for purchase internationally.”

He added: “This is an exciting new chapter at The Sharks and we look forward to shared successes over the next few years.”


  • I haven’t bought a Sharks Rugby jersey in years. I just haven’t seen one that appealed to me straight away. And I used to collect rugby jerseys from around the world so for me to not want to buy one from my own team is realty saying something.

    I really hope that these blokes come up with a better design that the peeps at Reebok and Mr Price produced over the last few years.

  • Comment 1, posted at 06.11.13 10:18:05 by John Galt Reply
    John Galt
  • Welcome BLK, hope your supporter jerseys are a bit cheaper 😉

  • Comment 2, posted at 06.11.13 10:19:03 by Son Of Mayhem Reply
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  • @John Galt (Comment 1) : Design as in? I loved the last one, as its more the Sharks/Natal style.

  • Comment 3, posted at 06.11.13 10:20:51 by Uli Reply
    Valued Sharksworld Supporter
    Uli Boelie
  • Hopefully these guys can make jerseys, Id hate for the sharks to have torn clothing through the whole competition.

  • Comment 4, posted at 06.11.13 10:22:00 by Uli Reply
    Valued Sharksworld Supporter
    Uli Boelie
  • Has anybody seen the new jerseys for next year?

  • Comment 5, posted at 06.11.13 10:32:03 by StevieS Reply
  • @StevieS (Comment 5) : pretty sure those are being kept tightly under wraps until the official launch

  • Comment 6, posted at 06.11.13 10:39:19 by robdylan Reply
    Competition Winner Administrator
  • @Uli (Comment 4) : Well, they make the Wallabies’ jersey, Kooga was rebranded

  • Comment 7, posted at 06.11.13 10:55:00 by Baylion Reply

  • @Uli (Comment 3) :
    Yeah I didn’t actually mind the most recent CC jersey. Much improved.
    Look I might sound a little elitist here but its not my intention.
    I just don’t like the Mr Price logo plastered across the jersey.
    I shop at Mr Price but their clothes don’t have a massive red MR PRICE emblazoned across them.
    Cell C, I would think, might be a better looking logo seeing as though its black and white as well.

  • Comment 8, posted at 06.11.13 11:00:08 by John Galt Reply

    John Galt
  • @John Galt (Comment 8) :

    I just didn’t like the last couple of year’s Superugby Sharks jerseys because they were slim fits…..and I’m not slim!

  • Comment 9, posted at 06.11.13 11:39:55 by Pokkel Reply
    Friend of SharksworldCompetition Winner Author
  • Welcome to the Sharks. Hope to see the new kit soon.

  • Comment 10, posted at 06.11.13 11:45:34 by JD Reply
    Friend of SharksworldCompetition Winner Administrator
  • Odd name for a brand.

  • Comment 11, posted at 06.11.13 12:38:14 by McLovin Reply

  • Sharks are not my first team, but there jerseys have always looked good. Would like to see what BLK can come up with

  • Comment 12, posted at 06.11.13 12:53:24 by KingsArmy Reply

  • Does this mean the association with Mr Price has come to an end? Or will they still be a sponsorship partner?

  • Comment 13, posted at 06.11.13 13:41:05 by MerckZ Reply

  • @MerckZ (Comment 13) : no, I guess they will fade into the distance now.

  • Comment 14, posted at 06.11.13 14:25:46 by robdylan Reply
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  • @Pokkel (Comment 9) : 😆 😆 😆

  • Comment 15, posted at 06.11.13 14:30:05 by StevieS Reply
  • I see the Bok team is out. Lambie at 15 and PSDT on the bench !!!

  • Comment 16, posted at 06.11.13 14:41:39 by Bokhoring Reply
  • @Baylion (Comment 7) : Ok so BLK is Kooga?

  • Comment 17, posted at 06.11.13 14:49:10 by Uli Reply
    Valued Sharksworld Supporter
    Uli Boelie
  • @Uli (Comment 17) : to all intents and purposes.

  • Comment 18, posted at 06.11.13 15:07:51 by robdylan Reply
    Competition Winner Administrator
  • @Uli (Comment 17) : BLK & Kooga are brands of the same Oz company but the company doesn’t own the Kooga brand in NZ – outside Oz (Kooga is a British brand owned under licence in Oz)

    A bit clearer here (scroll down to “KooGa, Seviin and BLK”)

  • Comment 19, posted at 06.11.13 15:17:50 by Baylion Reply

  • I irritates me how whenever a team announces a new deal like this they talk so much about sharing the same vision and not at all about what people want to here, like how much of the union it will affect, what new stuff can we expect, etc.

  • Comment 20, posted at 07.11.13 16:46:00 by David12246 Reply

  • @David12246 (Comment 20) : just hope we can expect bigger kit for the reeeaaallly “big” supporters like me!!!!!! A new (big) Sharks jersey for Christmas is all I ask!!!!!!!

  • Comment 21, posted at 07.11.13 20:02:01 by JD Reply
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