Lions sponsor-less for 2014?

Written by Rob Otto (robdylan)

Posted in :Lions, Original Content, Super Rugby on 16 Dec 2013 at 10:15
Tagged with : , , ,

The Golden Lions appear to be scratching their heads for a title sponsor ahead of their much-vaunted return to Super Rugby next year.

MTN announced late last week that they would not be renewing their sponsorship of the union, after a three-year deal that injected enough cash into the beleaguered team to keep them afloat during their darkest days came to an end this month.

While it’s not, in itself, a train smash that the MTN deal had failed to rematerialise (after all, sponsors do come and go in this game) what is particularly concerning is that the Lions have not named a replacement and based on the general tone of the releases coming from Joburg, didn’t seem to know that MTN weren’t planning on renewing. I’m certainly not getting the feeling that an equivalent replacement sponsorship deal is anywhere close to being announced, raising the very real possibility of the team playing with no logo on the front of the jersey – at least for the initial part of 2014.

MTN has given the typical “consolidation of sponsorship portfolio and opted not to continue with a rugby team” explanation for their decision not to renew.


  • it rains it pours. Bring back Super12!!!

  • Comment 1, posted at 16.12.13 10:21:40 by West Indies Cricket Board Reply
    Friend of Sharksworld
    West Indies Cricket Board
  • That’s never nice! Think the sponsers are waiting to hear if the lions have to play pro/rel games. Next saru meeting is only early Jan.

  • Comment 2, posted at 16.12.13 10:34:03 by KingsArmy Reply

  • @KingsArmy (Comment 2) : The SARU “decision” not to expand the CC definitely had an impact.

  • Comment 3, posted at 16.12.13 10:47:15 by Baylion Reply

  • @Baylion (Comment 3) : dude, question… I get the feeling you have taken over the WTR site? Is that true?

  • Comment 4, posted at 16.12.13 10:48:59 by robdylan Reply
    Competition Winner Administrator
  • @robdylan (Comment 4) : Not really. LV asked me to write for them. He was busy with his MBA studies and had less time and as I was writing for my own blog anyway …

  • Comment 5, posted at 16.12.13 10:52:43 by Baylion Reply

  • @Baylion (Comment 5) : oh I see. And what happened to Willa and Ed?

  • Comment 6, posted at 16.12.13 10:54:05 by robdylan Reply
    Competition Winner Administrator
  • Willa and Ed are around but weren’t active this year, not sure why. The site still belongs to Ed

  • Comment 7, posted at 16.12.13 10:55:30 by Baylion Reply

  • @Baylion (Comment 7) : ah, I see.

    Tough times.

  • Comment 8, posted at 16.12.13 11:04:13 by robdylan Reply
    Competition Winner Administrator
  • What about the SANRAL Lions? hahaha

  • Comment 9, posted at 17.12.13 10:02:51 by SheldonK Reply

  • @Baylion (Comment 3) : true, but I think its gonna be sorted out with the next meeting. Sounds like they got the small unions happy now. [Finely…..except border]

  • Comment 10, posted at 17.12.13 10:06:40 by KingsArmy Reply

  • @SheldonK (Comment 9) : Funny!!

  • Comment 11, posted at 17.12.13 10:07:55 by KingsArmy Reply

  • @SheldonK (Comment 9) :

    every time a sharks supporter drives on the highway the Lions get a new player !!!

    I like !

  • Comment 12, posted at 17.12.13 12:49:01 by Zibbie Reply
    Friend of SharksworldCompetition Winner
  • @Zibbie (Comment 12) : Always thought there was more to E-tolls than just paying for the roads…haha Its a sad state but its hard for any company to justify throwing big money at the Lions when their future in a big comp like Super rugby isnt guaranteed for any time period.

  • Comment 13, posted at 17.12.13 13:20:49 by SheldonK Reply

  • Maybe Lions and Kings can get a joint sponsor. Sponsor then always have a team in super rugby and all they do is pay who ever plays super rugby that year.

  • Comment 14, posted at 18.12.13 23:25:19 by JD Reply
    Friend of SharksworldCompetition Winner Administrator
  • @JD (Comment 14) : Now that would require some serious forward thinking…in SA rugby- unlikely

  • Comment 15, posted at 19.12.13 11:02:59 by SheldonK Reply


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