Can the Sharks attract a bigger fan base?

Written by Rob Otto (robdylan)

Posted in :Original Content, Sharks, Super Rugby on 9 Mar 2018 at 16:54

As one of the most famous teams in the Super Rugby competition, the Sharks are known for their devoted fan base. However, in a world where image matters and where all teams need to get their name out there no matter what their status or their sport, attracting as many supporters as possible is vital for a team’s future development. Here are some top tips for the Sharks’ management to consider when it comes to spreading the message far and wide.

Question and answers

For a devoted fan of a sports team, there’s nothing quite as amazing as getting to ask your heroes a question, to which you’ve been wanting to know the answer. Whether fans want to know about the dressing room banter at the Kings Park Stadium or they simply want to find out what Robert du Preez’s strategy is for the team, a public session with members of the public is a great way to boost interest.

Do more social media

Social media is vital in the internet age, and while the Sharks already have almost half a million followers on Facebook, one of the joys of being a sports team is that the sky really is the limit when it comes to social media. There’ll always be a new fan who they haven’t managed to catch on Facebook or Twitter yet, and social media may even lead to new fans who weren’t previously interested in coming into the Sharks’ fold. Highly shareable content, such as exclusive pre-match messages from famous players such as Ruan Botha, would help any future social media campaign take off. With top tools such as content calendars out there, it doesn’t have to be a difficult task for the marketing team.

Produce amazing videos

It’s believed that over 500 million hours’ worth of videos are watched on YouTube alone every single day, and this means that there’s a huge opportunity for the Sharks to use video across many different platforms. Teams such as the All Blacks over in New Zealand produce popular videos covering everything from match highlights to quick-fire quizzes of players and staff, and the media-friendly nature of sports such as rugby mean that there’s plenty of footage out there ready to be used. And with top video editor software available for marketing staff to start using, there’s no reason to hold off.

Get the team out there

There’s a never-ending appetite for interviews, media appearances and business partnerships when it comes to sports team members, and it’s well worth the Sharks experimenting more with these opportunities. When sports team members appear on a television advert, for example, it increases the team’s visibility and encourages people to find out more about the star they’re seeing on their screens.

The Sharks are pretty popular, but there’s always room for improvement. There are lots of ways that the Sharks can grow their already substantial fan base even further, especially in the world of the internet. By employing a couple of extra marketing methods, the Sharks are likely to find themselves raking in extra fans.


  • I think rugby specatorship is declining. Millennials just not bringing the numbers. Sad to say.

  • Comment 1, posted at 09.03.18 17:05:35 by coolfusion Reply
  • @coolfusion (Comment 1) : And I don’t foresee it changing soon. Millennial culture is one of instant gratification not long term and stubborn commitment.

  • Comment 2, posted at 09.03.18 17:06:44 by coolfusion Reply
  • @coolfusion (Comment 1) : That paired with the accessibility to watch it from any device anywhere. I’ve streamed games on my phone at weddings in church. Have another one tomorrow in Dullstroom , will most likely do it again.

  • Comment 3, posted at 09.03.18 17:29:52 by Quintin Reply
  • Plus there is a HUGE expat market all over the world that could be tapped into…just saying…we are all here!

  • Comment 4, posted at 09.03.18 18:54:57 by Sharkfinn Reply

  • Comment 5, posted at 10.03.18 00:00:14 by Spirit of Rugby Reply
    Friend of Sharksworld
    Spirit of Rugby
  • @Spirit of Rugby (Comment 5) : Thank you. Was about to say something along those lines. You can do all the things mentioned in that article but unless you start winning it just won’t work.

    At school I didn’t consume any media or ads about the sharks because I had no TV and never read the paper. But I knew the sharks were playing on any given weekend and being in a taxi to town you saw the headlines on light poles along the road and you wanted to go. That’s all that was needed! The mighty sharks were going to feed on the weekend and we had no fear of anyone or any team.

    Nowadays we lose to lions and draw against waratahs at home, we just all around suck and it’s depressing.
    Once we start winning and stop chocking at home in finals then people will fill up the tank. Those tickets use to be hot property in town now you give them away without really thinking about it. Heck I don’t even know what time we play sunwolves today or if it’s even a home match

  • Comment 6, posted at 10.03.18 08:23:52 by Poisy Reply
  • I think rugby like cricket is South Africa does not offer enough value, it still feels very 80,s and 90’s although the Sharks seem to have adapted a bit better. When you got to sporting events abroad it’s a proper experience, the ability to listen to commentary, better pre and post game areas and better food, it all adds to the “value” experience. It’s also doesn’t help that it’s all very pricey for you run of the mill castle beer with deep fried food.

  • Comment 7, posted at 10.03.18 08:46:54 by Tintin Reply

  • @Spirit of Rugby (Comment 5) : @Poisy (Comment 6) : how many empty times have we seen a empty KP for a Currie cup final? If they moved the Sharks to CT stadium there would be more supporters

  • Comment 8, posted at 10.03.18 08:49:04 by Tintin Reply

  • Can someone please explain to me why we have 15:00 games at kings park this time of the season. Insanity really. 17:00 would be a tad better

  • Comment 9, posted at 10.03.18 09:16:23 by jdolivier Reply

  • @Tintin (Comment 8) : Alot of that has to do with the fact we choke alot come finals. You spend so much just to watch your team get beat at home. Just not worth it anymore it happens way to often

  • Comment 10, posted at 10.03.18 09:16:23 by Poisy Reply

Add Comment

You must be logged in to post a comment.