The Sharks announced a major new sponsorship deal that will see another famous KZN brand, Jonsson Workwear, acquire naming rights to Kings Park stadium.
Durban’s grand dame has undergone a number of name changes since the start of the professional era, with the somewhat ignominious decision to drop her famous moniker altogether in favour of the rather bland “ABSA Stadium” in 200 still rankling with fans. She stayed that way until 2010 and the end of the long-running deal with the banking giant, when new sponsors Mr Price made the very popular decision to not exercise their option and allow the stadium to be called just “Kings Park” again.
Growthpoint Properties then entered into a five-year deal with the Sharks in 2013 and changed the name to Growthpoint Kings Park.
Jonsson Workwear have now come onboard as a new major sponsor and we join the Sharks in welcoming them to the family. Henceforth, the Sharks will play their home games at Jonsson Kings Park.
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I wonder if Jonsson have fully committed to the stadium and improving it or are they just there to pay the billls to keep the lights on and the grass cut. The stadium is in need of a serious clean as well as some structural repair which their hasnt been money for recently. I wonder if Jonsson are going to rebrand those comfortable Reserve seats for the players or if Growthpoint are taking those with them…
@SheldonK (Comment 1) : good points – will be interesting to know the exact details of the sponsorship – nevertheless a world class brand is always welcome at our world class team! 😉
Jonssons Kings Park. I like the name.
@Salmonoid the Subtle (Comment 3) : your brain works like mine 🙂 Unfortunately, I’m such a muppet I couldn’t even get this right in the article. It’s actually “Jonsson Kings Park”, not Jonssons.
Sharks have a coach called Dick Muir and play at Jonsson Kings Park. Now if we can just get Willie le Roux back.