The Sharks announced a major new sponsorship deal that will see another famous KZN brand, Jonsson Workwear, acquire naming rights to Kings Park stadium. […]
Posts tagged with: Naming Rights
Jonsson Workwear acquires stadium naming rights
The Rugby World Cup and market momentum
As a truly global spectacle and pinnacle of the international game, there’s very little doubt that the four-yearly Rugby World Cup competition is special. Coaches and players plan international careers around World Cups, fans put their daily lives on hold while it’s in progress and as we’ve seen in 2015, the global game seems to somehow always take a step u in terms of quality whenever the eyes of the world are watching. Rugby World Cups, though, have a significant impact off the field, with major global brands using the tournament as an opportunity for maximum exposure – hoping to get a jump on their rivals. […]
New stadium sponsorship lined up in Durban
The Sharks will formally announce all the details at a special press conference on 25 May, but it appears as though they have managed to negotiate a major new stadium sponsorship deal with a top property management company. […]
Welcome back, Kings Park
Mr Price Kings Park will again be known as simply Kings Park, after the naming rights deal with Mr Price ended on the 1st of January 2013. […]
Lions lose more money
The Lions may have thought that 2012 was their worst year in history, being excluded from the Super Rugby tournament for the first time and seeing their players leave one after the other. 2013 has started in much the same fashion, with the announcement coming that they have lost their stadium sponsor. […]
Sharks get their Park back – for the right Price
The Sharks today revealed that headline sponsor Mr Price has extended their backing of the team by coming on board as stadium sponsor as well. After being somewhat unexpectedly dumped by ABSA late last year, the shark tank will now officially be known as Mr Price Kings Park. […]